Ashley Alexander

For Ashley Alexander, starting a boutique was a “no brainer.”

“I was born and raised in the LA area. Starting a business was a no brainer with all the exciting economic growth that is evolving in the community,” said Alexander, obviously very fond of this part of Maine. “The ongoing support from community and other local businesses has been more than we could have asked for.”

Sounding much like a Chamber of Commerce brochure, she says, “I’ve always loved the four seasons in Maine and wanted to stay and raise my family here. From apple picking in the fall, downhill skiing and snowmobiling in the winter, to enjoying the lakes and oceans in the summer, it doesn’t get much better than this.”

“With two children, I enjoy staying active, hiking and gardening in the summer. The family enjoys skiing and snowmobiling in the winter, and I love to watch and play sports with my girls,” she said. “Spending time with family and friends brings me joy.”

Every year, Alexander and her entire staff take part in the Dempsey Challenge, one of the area’s largest and most visible fundraisers. “I feel connected to this cause having lost my father to cancer.” For the first time this past year, she and her family decided to spend Thanksgiving serving at Hope Haven Gospel Mission. “It was our first time and such a loving and caring experience for all of us.”

She’s excited about LA’s future by saying, “We need to create an attractive place which has a wide variety of interests and cultures. This is key.”